Interesting Bloomberg fact:
On a retail sales basis, excluding vehicle purchases by businesses, Lexus was the top-selling U.S. luxury brand in the first quarter of 2014
Lexus has been head-to-head in sales with competitors such as Mercedes and BMW. As the year 2014 hits its peak, sales begin to do the same. Lexus has outsold Mercedes in both March and May, leaving Lexus only 12,000 vehicles from outselling BMW. While there is still a great deal of work to do before out-performing BMW in sales, next year could prove to be rather interesting with vehicles such as the RC and the NX in the lineup! The NX includes unique features such as its panoramic glass sun-roof audio-improvement technology that could prove to its advantage when compared to competitors and also help push Lexus over the edge in sales.
